RATIONAL CONSUMER IN THE CONTEXT OF ENVIRONMENTAL PROTECTION

• Authors: Drábik Peter , Rehák Róbert , Vernerová Dominika , Kukura Marek
• Languages of publication: EN

Abstracts

EN

In recent decades, there is an increase in new environmental problems in the world, which gradually grow from the local to the global level, and their short- -term consequences are gradually becoming long-term complex threats to the environment and thus the quality of life of current and especially future generations. The main goal of the article was to review the behaviour and attitudes of environmentally responsible consumers on the Slovak market and analyse the individual components of consumption and waste policy within the regions in the Slovak Republic in the context of environmental protection. Based on the cluster analysis and decision trees, we concluded that Slovak consumers rarely include eco-products in their consumption, mainly due to the high price or poor availability of these products. Through a cluster analysis, we analysed the consumption and specificities of individual Slovak regions, while the recommendation is to create special different strategies focused on the regions of the Slovak Republic, based on waste reduction or the creation of waste recovery plants, which can create a favourable development in the circular economy of the Slovak Republic, and thus reduce the negative aspects of consumption affecting the environment and quality of life in the Slovak Republic.

Keywords

EN

ENVIRONMENT; ECO-PRODUCT; MARKETING; SUSTAINABILITY; SUSTAINABLE CONSUMPTION; SLOVAKIA

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2020
• Volume: 68
• Issue: 10
• Pages: 1081 – 1104

Contributors

author

Drábik Peter

• University of Economics in Bratislava, Faculty of Commerce, Dolnozemská cesta 1, 852 35 Bratislava, Slovak Republic

author

Rehák Róbert

author

Vernerová Dominika

author

Kukura Marek

Identifiers

DOI

https://doi.org/10.31577/ekoncas.2020.10.06