The article presents potential relationships between an event and the tourist market of the chosen destination. The characteristic of the issue has been based on one of the most important cultural events in great Britain in 2011 – Prince William and Kate Middletown’s wedding. The starting point was the theoretical analysis of the event and event tourism essence as well as of the relationship between them and the tourist market. The study characterizes the kind of influence that events have on tourism and the local community, i.e. economic, socio-cultural and environmental. Further on, the author presents a few chosen issues regarding the meaning of the analyzed event for the tourist market of Great Britain, for example: including the event in promotional activities of some chosen tourist organizations and in some companies’ offers, as well as the estimated effect of the even on British destinations.