EN
Nowadays the encounter between researcher and participant in research takes place more frequently on the Internet – in a new space, which on the one hand is a complex construct of words, sounds and images, and which on the other hand is created by people interacting in various ways. This new domain, explored in many ways by anthropologists and other qualitative researchers, is taken into account, especially in foreign publications, when professional ethics is considered. In the authors’ opinion, the Polish anthropological community still suffers from the lack of deeper reflection on the challenges posed by research on the Internet. The purpose of this paper is to present various approaches towards ethical issues in qualitative research on the Web and to highlight the areas of dispute that arise as a result of the adoption of different ethical positions, focusing mainly on the problems of informed consent, privacy and harm.