Tendencje na rynku czasopism w Polsce w XXI wieku

• Authors: Ryszard Żabiński

Title variants

EN

TRENDS IN THE PERIODICALS MARKET IN POLAND IN THE 21ST CENTURY

• Languages of publication: PL

Abstracts

EN

The growth of the periodicals market since the beginning of the 21st century has been driven by a rapid proliferation of new titles and soaring circulation figures. The number of titles increased from 5,771 in 2001 to 7,160 in 2009. At the same time the average print run rose from 74,043,000 to 89,095,000 copies. The upturn took place in spite of worsening macroeconomic climate and ebbing confidence in the newspaper sector itself, ie. the economic slowdown in 2009 and 2011, cutthroat competition in the ad market and the expansion of electronic media

Keywords

EN

Magazines; newspaper market; media market; advertising; brand; media marketing; marketing strategies

• Publisher: Polska Akademia Nauk
• Journal: Rocznik Historii Prasy Polskiej
• Year: 2012
• Volume: 15
• Issue: 1(29)
• Pages: 133-148

Contributors

author

Ryszard Żabiński

• Katedra Dziennikarstwa i Komunikacji Społecznej. Wyższa Szkoła Zarządzania „Edukacja”, ul. Krakowska 56–62, PL 50-435 Wrocław, Poland