Implementation of agile approach in a reward-based crowdfunding project aimed at funding a film: An overview of the concept and challenges

• Authors: Świerczyńska-Kaczor Urszula , Kotlińska Małgorzata , Żelazowska Monika
• Languages of publication: EN

Abstracts

EN

Aim/purpose – The research aims to identify and evaluate factors impacting the implementation of an agile approach in a crowdfunding project with a goal to fund a film. Design/methodology/approach – The research was conducted in March-April 2018, and based on qualitative methods of gathering data from the Polish market. Findings – We point to the two groups of factors impacting whether or not a film team can implement the agile approach in a crowdfunding project: 1) the first group of factors refers to the iterative testing of ‘the work produced’ during the project, including testing of final film elements; 2) the second group of factors refers to team management such as team goal, team engagement and communication, and conflicts between team members. The findings indicate that a potential transition to the agile approach would require significant adjustments of the current methods of conducting film projects.

Keywords

EN

Film project management; The agile film project management; The crowdfunding film project

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Journal of Economics and Management
• Year: 2019
• Volume: 37
• Pages: 139-155

Contributors

author

Świerczyńska-Kaczor Urszula

• Faculty of Film Art Organization. The Polish National Film, Television and Theatre School in Lodz, Lodz, Poland

author

Kotlińska Małgorzata

• Faculty of Management. University of Lodz, Lodz, Poland

author

Żelazowska Monika

• Faculty of Film Art Organization. The Polish National Film, Television and Theatre School in Lodz, Lodz, Poland

References

• Agile Practice Guide. (2017). Newtown Square, PA: Project Management Institute.
• Chmielarz, W. (2015). Information technology project management. Warsaw: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego.
• Dingsøyr, T., Nerur, S., Balijepally, V. G., & Moe, N. B. (2012). A decade of agile methodologies: Towards explaining agile software development. Journal of Systems and Software, 85(6), 1213-1221. http://doi.org/10.1016/j.jss.2012.02.033
• Hendrykowski, M. (2012). Scenariusz filmowy i jego odmiany. Studium przedmiotu [The screenplay and its variants: Study of the subject.]. Images, XI(20), 133-150. Retrieved from https://repozytorium.amu.edu.pl/bitstream/10593/7072/1/Marek%20Hendrykowski%20-%20Scenariusz%20filmowy%20i%20jego%20odmiany.%20Studium%20przedmiotu.pdf
• Lamont, I. (2017). Lean media. How to focus creativity, streamline production, and create media that audiences love. Newton, MA: i30 Media Corporation.
• Lindsjørn, Y., Sjøberg, D. I. K., Dingsøyr, T., Bergersen, G. R., & Dybå, T. (2016). Teamwork quality and project success in software development: A survey of agile development teams. Journal of Systems and Software, 122, 274-286. http://doi.org/10.1016/j.jss.2016.09.028
• Nicholls, G. M., Lewis, N. A., & Eschenbach, T. (2015). Determining when simplified agile project management is right for small teams. Engineering Management Journal, 27(1), 3-10. http://doi.org/10.1080/10429247.2015.11432031
• Nerur, S., Mahapatra, R. K., & Mangalaraj, G. (2005). Challenges of migrating to agile methodologies. Communications of the ACM – Adaptive complex enterprises, 48(5), 72-78. http://doi.org/10.1145/1060710.1060712
• Ozierańska, A., Skomra, A., Kuchta, D., & Rola, P. (2016). The critical factors of Scrum implementation in IT project – the case study. Journal of Economics & Management, 25(3), 79-96. http://doi.org/10.22367/jem.2016.25.06
• Rasnacis, A., & Berzisa, S. (2017). Method for adaptation and implementation of agile project management methodology. Procedia Computer Science, 104, 43-50. http://doi.org/10.1016/j.procs.2017.01.055
• Schwaber, K., & Sutherland, J. (2017). The Scrum Guide™. The definitive guide to Scrum: The rules of the game. Retrieved from https://www.scrumguides.org/docs/scrumguide/v2017/2017-Scrum-Guide-US.pdf#zoom=100
• Steigenberger, N. (2017). Why supporters contribute to reward-based crowdfunding. International Journal of Entrepreneurial Behavior & Research, 23(2), 336-353. http://doi.org/10.1108/IJEBR-04-2016-0117
• Sutherland, J. (2014). Scrum: The art of doing twice the work in half the time. London: Random House Business Books.
• Thürridl, C., & Kamleitner, B. (2016). What goes around comes around? Rewards as strategic assets in crowdfunding. California Management Review, 58(2), 88-110. http://doi.org/10.1525%2Fcmr.2016.58.2.88
• Zabłocki, M. (2013). Organizacja produkcji filmu fabularnego w Polsce [Organization of feature film production in Poland]. Warszawa: Wydawnictwo Marzec.
• Zajiček, E. (1981). Wybrane zagadnienia ekonomiki produkcji filmowej [Selected issues of economics of film production]. Warszawa: Wydawnictwa Radia i Telewizji.
• Zajiček, E. (1997). Praca i film. Problemy ekonomiki pracy w produkcji filmowej. System pracy, elementy, relacje, struktura. Tom I [Work and film. The problems of work economics in film production. The work system, elements, relations, structure. Volume I]. Łódź: Państwowa Wyższa Szkoła Filmowa, Telewizyjna i Teatralna, Dział Wydawniczy.
• Zheng, H., Xu, B., Wang, T., & Xu, Y. (2017). An empirical study of sponsor satisfaction in reward-based crowdfunding. Journal of Electronic Commerce Research, 18(3), 269-285. Retrieved from http://www.jecr.org/node/531

Identifiers

ISSN

1732-1948