Analiza prawna i ekonomiczna barier utrudniających konsumentom e-zakupy w krajach Unii Europejskiej
ANALYSIS OF THE LEGAL AND ECONOMIC BARRIERS IMPEDING E-SHOPING TO COSUMERS IN EUROPEAN UNION
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The identification of cross-border e-commerce barriers leads to their elimination through relevant institutions and with available methods as soon as possible and in the most efficient way. It leads to full integration and the development of EU integrated internal markets, which produces benefits not only for the economy but most of all for consumers. Consumers, given the chance to choose, could decide which offer is optimal for them without taking risks if deliveries from sellers located in another EU country will be on time or, if they have an appropriate payment card to make transaction. In removing legal and technical barriers which appear in cross-border e-commerce, the consumers’ confidence cannot be ignored. The issues of security and trust regarding cross-border transactions are one of the indicators which have the biggest impact on shopping online in another EU country. This is the reason why efforts to raise consumer awareness and monitoring the current situation of the transactions market across borders of Member States is so important.
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