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2011 | 7 | 1 | 51-54
Article title

Measuring effectiveness of internet advertisement

Content
Title variants
Languages of publication
EN
Abstracts
EN
The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence and advice regarding marketing strategies of their customers. A complete solution consisting of the structure for the database, the user friendly interface and the constellation for the network infrastructure is presented. The first tests in a Swedish based company Adonline, showed that it significantly reduces the time necessary for the analysis of return on marketing investment and the effort in creating reports for their customers.
Year
Volume
7
Issue
1
Pages
51-54
Physical description
Dates
published
2011-01-16
Contributors
author
  • Department of Computer and System Science, Stockholm University, Sweden
  • Prague Development Center, Czech Republic
References
  • Chris, N., David, G., 2010. “Facebook becomes a bigger hit than Google as sociability clicks with US web users,” Financial Times Europe, March 17, p.1.
  • Clifton, B., 2008. “Advanced Web metrics with Google Analytics,” Second edition, Sybex.
  • Plummer, J., Rappaport, S., Hall, T., Barocci, R., 2007. “The online advertising playbook,” John Wiley & Sons, New York.
  • Tanglertpanya, T., 2010. “Return on marketing investment (ROMI) tool,” Ms. Thesis, KTH
  • Wall, A., 2006. “Search engine optimization book,” Sybex, pp.151-80
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.cejsh-9d8622a7-44b6-41ca-9cba-c1d2978f10bb
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