2017 | 328 | 115-125
Article title

Skłonność do temporalnego poszukiwania korzystnych cen a wiek nabywcy

Title variants
Propensity for temporal price search and consumer's age
Languages of publication
Nabywcy mogą korzystać z obniżek cen, dostosowując swoje wizyty do kalendarza oferowanych w sklepach promocji cenowych lub odwiedzając liczne sklepy oferujące obniżki. Wyniki zaprezentowanego w artykule badania sugerują, że skłonność do poszukiwania korzystnych cenowo ofert w wymiarze temporalnym obniża się z wiekiem, a jej poziom jest związany z „biegłością rynkową” nabywcy i jego umiejętnościami szukania.
The paper presents the results of research into consumers’ propensity for temporal price search, that is delaying or accelerating purchases to benefit from price discounts. The results suggest that propensity for temporal search tends to decline with age, and is weak among elderly consumers. This might be due to the cognitive decline of more effort required to benefit from such behaviour.
Physical description
  • Akademia Leona Koźmińskiego. Katedra Marketingu
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Document Type
Publication order reference
YADDA identifier
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