Skłonność do temporalnego poszukiwania korzystnych cen a wiek nabywcy

• Authors: Awdziej Marcin

Title variants

EN

Propensity for temporal price search and consumer's age

• Languages of publication: PL

Abstracts

PL

Nabywcy mogą korzystać z obniżek cen, dostosowując swoje wizyty do kalendarza oferowanych w sklepach promocji cenowych lub odwiedzając liczne sklepy oferujące obniżki. Wyniki zaprezentowanego w artykule badania sugerują, że skłonność do poszukiwania korzystnych cenowo ofert w wymiarze temporalnym obniża się z wiekiem, a jej poziom jest związany z „biegłością rynkową” nabywcy i jego umiejętnościami szukania.

EN

The paper presents the results of research into consumers’ propensity for temporal price search, that is delaying or accelerating purchases to benefit from price discounts. The results suggest that propensity for temporal search tends to decline with age, and is weak among elderly consumers. This might be due to the cognitive decline of more effort required to benefit from such behaviour.

Keywords

PL

Poszukiwanie przestrzenne; Poszukiwanie temporalne; Wiek nabywcy

EN

Consumer age; Spatial search; Temporal search

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2017
• Volume: 328
• Pages: 115-125

Contributors

author

Awdziej Marcin

• Akademia Leona Koźmińskiego. Katedra Marketingu

References

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Identifiers

ISSN

2083-8611