Enhancing the competitiveness of tourism in the Republic of Serbia using the cluster model

• Authors: Biljana Stavljanin , Marinko Kresoja , Natasa Andric
• Languages of publication: EN

Abstracts

EN

The Republic of Serbia has the chance to raise its competitive strategy for growth, independently or with the support from the international community, by defining the development objectives and determining the economic structure. In this context, tourism represents an essential complex with untapped growth potential. Tourism is an economic sector of exceptional business opportunities. There are four touristic clusters in the country: Vojvodina, Belgrade region, South-Eastern Serbia and South-Western Serbia. The paper suggests cluster approach in considering ways to increase competitiveness of national tourism services.

Keywords

EN

development; tourism; strategy; cluster; competitiveness

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2011
• Volume: 7
• Issue: 1
• Pages: 40-42

Dates

published

2011-01-16

Contributors

author

Biljana Stavljanin

• Faculty of Economics Subotica, The University of Novi Sad, Serbia

author

Marinko Kresoja

author

Natasa Andric

• Prague Development Center, Czech Republic

References

• Boljević, A., 2007. “Strategic planning as a decision-making about developments in the company,” School of Economics, Subotica.
• Horwath Consulting Zagreb, Faculty of Economics Belgrade, 2005. “Tourism Development Strategy of the Republic of Serbia,” Ministry of Trade, Tourism and Services of Serbia, Belgrade.
• Jordanović, M., 2007. “Positioning as a competitive strategy of tourist destination with a special focus on hotel management,” University of Novi Sad, Faculty of Science, Department of Geography, New York.
• Porter, M.,1985. “Competitive Advantage,” The Free Press, New York.

Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2011.08