Indywidualne pakiety turystyczne w turystyce kulturowej
INDIVIDUAL TOUR PACKAGES IN CULTURAL TOURISM
Languages of publication
The study refers to a specific type of products offered in tourism, popular in cultural tourism, among others. After suggesting a precise and complying with Polish law definition of a tour package, the author isolates and describes a specific sub-type of this product: an individual tour package. Next, the most-frequently offered types of individual packages and their organizational structure are presented. On the basis of the case study of several existing offers, their essential and complementary modules are extracted, which enables the author to draw conclusions regarding the process of adapting individual packages to the needs of cultural tourists.
Publication order reference