PL EN


2019 | 51 | 1 | 5 – 24
Article title

INÉ ŠKÁLY, INÉ VÝSLEDKY? AKO OVPLYVŇUJE POUŽITÁ ŠKÁLA ODPOVEDE V DOTAZNÍKOVÝCH VÝSKUMOCH

Content
Title variants
EN
Different scales, different results? How is survey responses influenced by the employed scales
Languages of publication
SK
Abstracts
EN
The paper analyses the results of a series of split ballot experiments included in three representative surveys fielded in 2016 and 2017. The focus of the experiments is to compare alternative versions of various scales to test the validity of the intensity hypothesis and to compare fully labelled scales with end labelled ones in a Slovak language questionnaire. We find strong support in favour of the intensity hypothesis observing less answer to the more intensely formulated answer categories in the tested rating scales. It seems, however, that to identify the effect on a five categories agree – disagree scale reliably, a sample larger than N = 1200 is necessary. Thought relatively small, the effect becomes more notable if respondents tend to choose answers mostly towards the scale endpoints. We demonstrate how multivariate analysis results can be substantially influenced by minor scale modifications. Our experiment comparing a fully labelled scale to an end labelled scale supports the hypothesis that end labelled scales make the endpoints more salient and are more often selected by the respondents.
Year
Volume
51
Issue
1
Pages
5 – 24
Physical description
Contributors
  • Sociologický ústav SAV, Klemensova 19, Bratislava, Slovak Republic
References
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.cejsh-a60b7a9e-8fcc-41b1-9344-2996e88543c8
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