CREATING THE “ASPECTS OF PRESENTING ALCOHOL RELATED POSTS ON FACEBOOK” METHODOLOGY FOR COLLEGE STUDENTS
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Social networks, in particular Facebook, are part of the lives of almost every individual, and in addition to searching for people, making friends or communicating, they also enable self-presentation (photos, statuses, videos). Part of this, especially among young people, may be the presentation of risky forms of behaviour (e.g. alcohol consumption) that may have direct (attitudes) or indirect (normative beliefs) effects on behaviour. The aim was to prepare a methodology measuring the interconnection of Facebook and alcohol for the purposes of further investigation of the issue in the context of significant socio-psychological factors. The result was 2 factors. The first factor was named as the attractiveness of the alcohol related post (motivation to use alcohol after seeing a Facebook post with alcohol) and consisted of 3 items. The alpha coefficient was 0.87. The second factor was named the incidence of alcohol related Facebook posts of friends and consists of 3 items. The alpha coefficient is 0.74.
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