HOW THE MEDIA CHANGE THE TOPOI OF RELIGIOUS MESSAGES
The study offers conclusions on research aimed at the transmission of religious messages through the media. The main research question, if media language is able to communicate religious messages, is analyzed by the author through the antique topoi, common ideas, fundamental convictions, on which the communicated messages are based and which guarantee their transmitting to the recipient and the effect on his or her thinking and doing. The author compares the topoi of the original religious messages in the church media and the religious messages processed in the secular media. She comes to certain findings as to their clear difference and synthesizes the derived topoi to related groups. There she indicates the main points of contradiction, the concurrence of the religious and media communicators, and offers certain starting points for thinking over the most effective forms of religious communication in the media.
Studia theologica, redakce, Cyrilometodějská teologická fakulta Univerzity Palackého v Olomouci, Univerzitní 22, 771 11 Olomouc, Czech Republic, http://www.studiatheologica.eu
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