PL EN


2012 | 15 | 1(54) | 139-147
Article title

Odległe dzieje reklamy - od czasów starożytnych ku współczesności

Title variants
EN
THE LONG HISTORY OF ADVERTISING – FROM ANCIENT TO MODERN TIMES
Languages of publication
PL
Abstracts
EN
The article presents chronologically the most important facts about the advertising activity, related both to the commercial and political activities. Using rich archival literature, the Author recreates the most important facts from the history of advertising’ functioning in society. The findings of a historical nature have led to verification of a number of circulating informations on the history of advertising in the world, from ancient times until the nineteenth century.
Year
Volume
15
Issue
Pages
139-147
Physical description
Contributors
  • Powislańska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-ab7c3443-4d69-4cf8-b23d-a3582affa573
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.