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• Authors: Michał Makowski

Title variants

EN

THE LONG HISTORY OF ADVERTISING – FROM ANCIENT TO MODERN TIMES

• Languages of publication: PL

Abstracts

EN

The article presents chronologically the most important facts about the advertising activity, related both to the commercial and political activities. Using rich archival literature, the Author recreates the most important facts from the history of advertising’ functioning in society. The findings of a historical nature have led to verification of a number of circulating informations on the history of advertising in the world, from ancient times until the nineteenth century.

Keywords

EN

advertising; promotion; marketing communication; history of advertising

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2012
• Volume: 15
• Issue: 1(54)
• Pages: 139-147

Contributors

author

Michał Makowski

• Powislańska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland