PL EN


2012 | 3 | 2 | 64-73
Article title

Vztah identity a imidzu podniku: postavenie atributov a faktorov z pohladu teorie a praxe

Authors
Title variants
EN
RELATION BETWEEN CORPORATE IDENTITY AND IMAGE: POSITION OF ATTRIBUTES AND FACTORS (THEORY AND PRACTICE)
Languages of publication
SK
Abstracts
EN
The study deals with the theme of the relationship of corporate identity and image focusing on the search and analysis of published researches and publications on the topic. The text of study presents processed opinions and practical findings of domestic and foreign authors. The author characterises corporate identity and image and their mutual relationship. Furthermore, the study describes the characteristics of elements influencing identity and image of the companies - attributes and factors affecting the image. In the final chapter the author states the findings of predominantly foreign authors who primarily dealt with this topic. The author compares opinions and findings of other authors and draws her own conclusions. The scientific methods used while writing the text were analysis, comparison, induction and deduction.
Keywords
Year
Volume
3
Issue
2
Pages
64-73
Physical description
Contributors
  • Fakulta masmedialnej komunikacie, Univerzita sv. Cyrila a Metoda v Trnave, Namestie Jozefa Herdu 2, 917 01 Trnava, SLOVENSKA REPUBLIKA, katkazazova@gmail.com
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-ad041d2e-66b6-422c-accf-45f5cfdf6baa
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