Customer Centered Value Creation

• Authors: Jannis Angelis , Mairi Macintyre , Jag Dhaliwal , Glenn Parry , Jelena Siraliova

Abstracts

EN

This study explores approaches to management of value creation in complex systems and provides a basic method of determining to what extent a system is complex. In doing so it reviews approaches to value creation, the change from goods to services and implications for a business model and associated operational models. The study also examines the elements of value at the point of engagement. The concluding discussion highlights the importance of customer-centered rather than output-centered approaches to operational design and the implications which they have for both product and service offerings.

Keywords

EN

customer-centered design; experiential operations; product/service offerings; value creation

• Publisher: Sciendo
• Journal: Issues of Business and Law
• Year: 2011
• Volume: 2011
• Issue: 3
• Pages: 11-19

Contributors

author

Jannis Angelis

• Warwick Business School, University of Warwick, Coventry, CV4 7AL, UK

author

Mairi Macintyre

• IMC, Warwick Manufacturing Group, University of Warwick, Coventry, CV4 7AL, UK

author

Jag Dhaliwal

• Warwick Medical School, University of Warwick, Coventry, CV4 7AL, UK

author

Glenn Parry

• Bristol Business School, University of West of England, Coldharbour Lane, Bristol BS16 1QY, UK

author

Jelena Siraliova

• Cambridge Technology & Policy, 219 Iffley Rd, Oxford, OX4 1SQ, UK

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Identifiers

DOI

10.2478/v10088-011-0002-8