Competitiveness Assessment for Real Estate Enterprises in China: A Model-Procedure

• Authors: Xiaoling Zhang , Liyin Shen , Yuzhe Wu , Linda C. N. Fan

Title variants

LT

Nekilnojamojo turto įmonių konkurencingumo įvertinimas Kinijoje: procedūros modelis

Abstracts

EN

China's accession to the World Trade Organization (WTO) in 2001 has allowed both domestic and overseas real estate enterprises to compete under the same market conditions. This has led to a more rigorous competition in the Chinese real estate market. Understanding this challenge is essential as it enables real estate enterprises to assess their competitiveness properly, and therefore adapt to their competition environment by applying adequate methods to improve their competitiveness. This paper presents an understanding on the applicability of various established competitiveness assessment methods. The characteristics of real estate firms are also presented with the appreciation of the Chinese environment. The study investigates the applicability of various established competitiveness assessment methods for real estate organizations in China considering the characteristics of real estate industry and the comments of the interviewees. The understanding on this applicability leads to the development of a model-procedure for assessing the competitiveness of real estate firms. The model-procedure employs various assessment methods in different stages in the process of examining the competitiveness of real estate businesses. The effectiveness of the application of the model-procedure is evidenced through discussions with senior professionals. Then a case study is presented to illustrate how the model-procedure can be applied. The findings of the study provide valuable references to study competitiveness assessment in other country's real estate industries.

LT

Nuo 2001 metų, kai Kinija tapo Pasaulinės prekybos organizacijos (PPO) nare, ir vietinės, ir užsienio nekilnojamojo turto įmonės gali konkuruoti tomis pačiomis rinkos sąlygomis. Dėl to konkurencija Kinijos nekilnojamojo turto rinkoje tapo tik aršesnė. Šį iššūkį būtina suprasti, nes jis nekilnojamojo turto įmonėms leidžia tinkamai įvertinti savo konkurencingumą, prisitaikyti prie konkurencinės aplinkos bei pasirinkti adekvačius metodus konkurencingumui didinti. Straipsnyje apžvelgiama, kaip suprantamas įvairių pripažintų konkurencingumo vertinimo metodų tinkamumas. Pateikiamos Kinijos nekilnojamojo turto įmonių charakteristikos. Remiantis atlikto tyrimo rezultatais, nekilnojamojo turto sektoriaus charakteristikomis ir apklausoje dalyvavusių asmenų komentarais, nagrinėjamas įvairių pripažintų konkurencingumo vertinimo metodų tinkamumas Kinijoje veikiančioms nekilnojamojo turto organizacijoms. Suvokiant šį tinkamumą, galima sukurti procedūros modelį, kurį naudojant būtų vertinamas nekilnojamojo turto įmonių konkurencingumas. Įvairiais nekilnojamojo turto įmonių konkurencingumo tyrinėjimo proceso etapais taikant procedūros modelį naudojami skirtingi vertinimo metodai. Minėto modelio taikymo efektyvumas aptariamas su šios srities profesionalais. Tada pateikiamas konkretaus atvejo, parodančio procedūros modelio taikymą, tyrimas, o jo išvados suteikia vertingos informacijos, kurią galima naudoti tyrinėjant konkurencingumo vertinimą kitos šalies nekilnojamojo turto sektoriuose.

Keywords

EN

Competitiveness assessment; Model-procedure; Real estate enterprises (REEs); Assessing method; Chinese real estate industry

• Publisher: Sciendo
• Journal: International Journal of Strategic Property Management
• Year: 2009
• Volume: 13
• Issue: 3
• Pages: 229-245

Contributors

author

Xiaoling Zhang

• Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China

author

Liyin Shen

• Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China

author

Yuzhe Wu

• Department of Land Administration, Institute of Land Science and Property Management, Zhejiang University, 258 Kaixuan Road, Hangzhou 310029, China

author

Linda C. N. Fan

• Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China

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Identifiers

DOI

10.3846/1648-715X.2009.13.229-245