Osoblyvosti vykorystannia e-posluh spozhyvachamy deyakykh krain Tsentralno-Skhidnoi Yevropy
PECULIARITIES OF THE USE OF E-SERVICES BY CONSUMERS IN SOME COUNTRIES OF CENTRAL AND EASTERN EUROPE
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The importance of up-to-date information-communication technologies in the economic and social life has been growing in the recent years. Internet creates new opportunities for providing services and meeting needs. The newest results of research surveys of the quantitative and qualitative nature on the use of e-services by consumers in such countries as Estonia, Latvia, Lithuania, Poland and Ukraine are presented in the article. The results of surveys may serve as a source of information on consumers’ behaviour to form their marketing strategies. The researches were carried out for the purposes of the project carried out by the Institute for Market, Consumption and Business Cycles Research in Warsaw (Poland). The grant-funded project is carried out by an international team.
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