PL EN


2011 | 3 | 163-183
Article title

Osoblyvosti vykorystannia e-posluh spozhyvachamy deyakykh krain Tsentralno-Skhidnoi Yevropy

Title variants
EN
PECULIARITIES OF THE USE OF E-SERVICES BY CONSUMERS IN SOME COUNTRIES OF CENTRAL AND EASTERN EUROPE
Languages of publication
UK
Abstracts
EN
The importance of up-to-date information-communication technologies in the economic and social life has been growing in the recent years. Internet creates new opportunities for providing services and meeting needs. The newest results of research surveys of the quantitative and qualitative nature on the use of e-services by consumers in such countries as Estonia, Latvia, Lithuania, Poland and Ukraine are presented in the article. The results of surveys may serve as a source of information on consumers’ behaviour to form their marketing strategies. The researches were carried out for the purposes of the project carried out by the Institute for Market, Consumption and Business Cycles Research in Warsaw (Poland). The grant-funded project is carried out by an international team.
Contributors
  • Institute for Market, Consumption and Business Cycles Research
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-b7b23862-5024-4153-8aab-9e74b4630d53
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.