PL EN


2012 | 19 | 2 | 9-15
Article title

Kulturowa sylwetka chińskiego konsumenta. Praktyczne implikacje dla marketingu

Authors
Title variants
EN
CULTURAL PROFILE OF THE CHINESE CONSUMER. PRACTICAL MARKETING IMPLICATIONS
Languages of publication
PL
Abstracts
EN
Marketing activity in China may be very challenging. This article deals with the cultural aspects of the Chinese consumer and discusses topics on the national character of the Chinese and the profile of the Chinese consumer itself. There are also some suggestions of real-life implications to be used in marketing. The author’s thesis is that cultural values affect the behaviour of the Chinese consumer. In order to prove it, a vast number of references is cited. Although the mainland China is an extremely diversified and fragmented country, general conclusions are drawn.
Year
Volume
19
Issue
2
Pages
9-15
Physical description
Contributors
author
  • Katedra Miedzynarodowych Stosunkow Ekonomicznych, Szkoła Wyzsza Prawa i Dyplomacji w Gdyni, ul. Śląska 35/37, 81-310 Gdynia, Poland, maciej.meyer@gmail.com
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-ba214c0f-b94f-4157-acb6-9a63129b4365
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.