The article aims at presenting the mechanisms of financing the cultural magazines in Poland in the two periods: in the 70s and 80s of the XXth century as well as in the new political reality after the transformation in 1989. The paper is, therefore, an attempt to describe two models of the functioning of the cultural magazines. Firstly, the communist model is analysed. In this model the press concerning cultural subject matters was financed exclusively by the state authorities. The second part of the article describes the situation of the cultural magazines in the democratic conditions in which this type of press deprived of its propagandist function remained financially dependent on the support of state institutions. The analysis is conducted on the basis of cultural magazines in Wrocław, which portrays countrywide mechanisms of financing cultural magazines in the chosen periods.