Linkage between online banking service quality and customers

• Authors: S. Baskar , M. Ramesh
• Languages of publication: EN

Abstracts

EN

Banks have expanded the scope of competition to an e-environment with online banking. The commercial banks in India are introducing online banking to their customers in order to retain their customers from the competition given by foreign banks. Even though, these are so many empirical studies related online banking service quality and customers satisfaction. Hence, the present study has an attempt to fill up the research gap. The findings of the study reveals that the online customers service quality, online information system quality and banking service product quality are significantly and positively influencing the customer satisfaction.

Keywords

EN

online banking; service quality; online information system; customer satisfaction

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2010
• Volume: 6
• Issue: 3
• Pages: 45-51

Contributors

author

S. Baskar

• Department of Management Studies, Manonmaniam Sundaranar University, India

author

M. Ramesh

• Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic

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Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2010.77