PL EN


2019 | 8 | 1 | 15 – 21
Article title

VPLYV FRANCÚZSKEJ MÓDY NA MÓDNE ZNAČKY V ČESKOSLOVENSKU

Title variants
EN
Impact of French fashion on fashion brands in Czechoslovakia
Languages of publication
SK
Abstracts
EN
Fashion stands on the periphery of intellectual interest. It is considered a fleeting phenomenon of modern society. The concept of fashion is much wider than just the definition of the latest fashion wave. Fashion involves a direct reaction to trends, company development and contemporary culture. The development and impact of fashion brands depends on the cultural and social factors in which the brands are located. The aim of this contribution is to answer questions related to the social and cultural role of this phenomenon. The socio-cultural aspect of trademarks is analysed in the example of brands used in the fashion industry in contrast to two communities – France and Czechoslovakia in the 20th century. The paper analyses the impact of French fashion brands in Czechoslovakia.
Keywords
Year
Volume
8
Issue
1
Pages
15 – 21
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-c0a391a0-0a98-45e6-824a-18d1dabc0727
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.