PL EN


2013 | 2(72) | 57-66
Article title

Internet jako narzędzie komunikacji w sprzedaży bezpośredniej artykułów żywnościowych na przykładzie witryny www.odrolnika.pl

Title variants
EN
INTERNET AS A TOOL OF COMMUNICATION IN DIRECT FOOD SELLING – AN EXAMPLE OF WEBSITE WWW.ODROLNIKA.PL
Languages of publication
PL
Abstracts
EN
The paper presents issues of internet communication between the producers (farmers) and consumers, especially in area of direct selling via the Internet. The study were focused on www.odrolnika.pl website. Materials for the study was obtained during meetings with farmers, from the literature and information from the Internet. Presented results indicated that the Internet can help small farms to build a stable group of customers. Cooperation with this groups allows farmers to better understand the needs of consumers.
Keywords
Year
Issue
Pages
57-66
Physical description
Contributors
  • Uniwersytet Rolniczy im. H. Kołłątaja w Krakowie, Katedra Zarządzania I Marketingu w Agrobiznesie, al. A. Mickiewicza 21, 31-120 Kraków, Poland, martaczekaj@poczta.onet.pl
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-c151c890-b0de-4e95-818d-464fd6ce192e
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