PL EN


2012 | 19 | 3 | 21-26
Article title

Skalowanie wielowymiarowe i klasyfikacja danych symbolicznych w ocenie pozycji produktów na rynku

Authors
Title variants
EN
MULTIDIMENSIONAL SCALING AND CLUSTERING OF SYMBOLIC DATA IN PRODUCT POSITIONING
Languages of publication
PL
Abstracts
EN
The article presents application of multidimensional scaling and clustering of symbolic interval-valued data for car market data. In the paper such terms as product positioning, symbolic variable and symbolic data are explained. Also the main aspects of multidimensional scaling and clustering for this kind of data are presented. In the empirical part results of product positioning are presented.
Year
Volume
19
Issue
3
Pages
21-26
Physical description
Contributors
author
  • Katedra Ekonometrii i Informatyki, Uniwersytet Ekonomiczny we Wrocławiu, ul. Nowowiejska 3, bud. A, pok. 94, 58-500 Jelenia Góra, Poland, marcin.pelka@ue.wroc.pl
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-c3239960-9329-4cbc-abaf-7b6174279a39
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