Structural Analysis of Problems in Public Relations

• Authors: Jerzy Michnik , Anna Adamus-Matuszyńska
• Languages of publication: EN

Abstracts

EN

The literature on the activities of public relations (PR) is getting richer. Also, numerous empirical studies on the PR process, methods and techniques are conducted, as well as analyses on the effectiveness of PR and ethics in this field. There is a relatively small number of studies that examine decision-making processes by PR practitioners. Despite numerous discussions on the issue of decision-making, methods of decision making in public relations are not a subject of research and debate. Most decisions in this area are probably made unsystematically and in a very individual way. However, the introduction of effective methods, proven in other areas, which support decision making practice related to communication processes, can help to improve efficiency and effectiveness of the organization in the field of building relationships with the stakeholders. The authors show how the use of cognitive maps and the WINGS method can help PR consultants to choose a PR strategy in situations which can seriously jeopardize the organization's reputation.

Keywords

EN

Multiple-criteria decision making; Public relations; Structural analysis

PL

Analiza strukturalna; Public relations; Wielokryterialne podejmowanie decyzji

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Multiple Criteria Decision Making
• Year: 2015
• Volume: 10
• Pages: 105-123

Contributors

author

Jerzy Michnik

author

Anna Adamus-Matuszyńska

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Identifiers

ISSN

2084-1531