Specyfika i znaczenie folkloru łowickiego w turystyce regionalnej
THE CHARACTERISTIC AND MEANING OF ŁOWICZ CULTURE IN REGIONAL TOURISM
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The aim of the article is to show the cultural heritage of the Łowicz culture whose main advantage is its characteristic and recognizable folklore. It is a specific Polish cultural showpiece. Despite its attractiveness, the region and its folklore are not fully used in tourism, and the lack of a wide social awareness of the region’s folk culture is noticeable. There are a lot of places in that region which should be modernized, promoted and their authentic cultural face should be displayed. The article comprehensively presents the elements of Łowicz folklore and museum institutions which exhibit them, the existing forms of promotion and popularization, as well as the proposals of how to increase the tourist attractiveness of the region. Finally, the authors present the results of a survey verifying the level of knowledge of the cultural potential and folklore in the discussed region among tourists visiting Łowicz and among its inhabitants.
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