The importance of social factors for rapid internationalisation - the case of a high-tech company

• Authors: Ratajczak-Mrozek Milena , Mielcarek Paweł

Title variants

PL

Rola czynników społecznych w przyspieszeniu procesu internacjonalizacji - przypadek firmy high-tech

• Languages of publication: EN

Abstracts

EN

Network relationships are critical for companies’ internationalisation processesand their importance is documented within research. However, it seems that insufficient attention has been paid to identifying the social variables that stand behind the process of rapid internationalisation. The purpose of this article is to indicate the social factors that shape relationships and their impact on the dynamics of the internationalisation process. To achieve this goal we analyse pertinent literature in order to clarifythe relationships between rapid internationalisation and social variables. These findings allow us to conduct a case study of a small IT company located in Poland covering an eight year period during of its domestic and foreign relationships development. We focus on phases of rapid transformation from a purely local company to highly internationalised organisation. The key contribution of this paper is a detailed assessment of social variables and their role in the acceleration of the internationalisation process.

PL

Relacje biznesowe mają kluczowe znaczenie dla przebiegu procesu internacjonalizacji, a związek ten stanowi przedmiot licznych badań. Jednakże wciąż istnieje luka poznawcza odnosząca się do wpływu czynników społecznych na przyspieszenie procesu internacjonalizacji. Celem artykułu jest ocena czynników społecznych pod kątem ich oddziaływania na przebieg i tempo procesu internacjonalizacji. Po dokonaniu przeglądu literatury badane zależności zostały opisane na podstawie studium przypadku małej polskiej firmy z branży IT, obejmującego okres ośmiu lat rozwoju od relacji wyłącznie o zasięgu krajowym aż po wysoki poziom umiędzynarodowienia.

Keywords

EN

Case study; High-technology; Internationalisation; Rapid internationalisation; Relationship; Social

PL

High-tech; Internacjonalizacja; Relacje społeczne; Studium przypadku; Szybka internacjonalizacja

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2016
• Volume: 271
• Pages: 115-125

Contributors

author

Ratajczak-Mrozek Milena

• Poznań University of Economics, Poland. Faculty of International Business and Economics. Department of International Marketing

author

Mielcarek Paweł

• Poznań University of Economics, Poland. Faculty of Management. Department of Organization and Management Theory

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Identifiers

ISSN

2083-8611