Lexeme tabloid is one of the most recent borrowings in Polish language. It provided the basis for a noun “tabloidization” which means “interpretation of phenomena, which aims to search for their sensational content displaying it without a profound understanding of the nature of the reported facts.” At the same time it is important here to appeal to emotions. Modern culture is like a tabloid. Language which makes it possible to build complex linguistic structures and which is the most essential tool for thinking tends to become more and more colloquial. It should be mentioned that the emotional factor plays a more and more important role in the language.