"Męska sprawa" - czyli zaangażowanie niemieckich koncernów w segment prasy dla mężczyzn

• Authors: Olga Dąbrowska-Cendrowska

Title variants

EN

"MEN'S MATTER" - THAT IS THE GERMAN COMPANIES INVOLVEMENT IN THE SEGMENT OF MEN'S PRESS

• Languages of publication: PL

Abstracts

EN

There is an observation of a deepening segmentation of the high-circulation polish magazine market. The key players, that is companies with German capital: H. Bauer, Axel Springer Poland and Burda Media Poland inextricably associated with offers addressed to female consumers, systematically invested in periodicals patronized by men. The article attempts to both define the men's press and indicate features that are common for this diversified segment of the media. The author elaborates the key titles, outlining their contents, the issues addressed and the turnover from sales. The survey conducted clearly revealed that the leaders in the computer and motoring press in the years 1995-2010 were, in turns, periodicals of the two companies with German capital, namely H. Bauer and Axel Springer.

Keywords

PL

PRESS; POLAND

• Publisher: Wydawnictwo Uniwersytetu Jana Kochanowskiego
• Journal: Rocznik Bibliologiczno-Prasoznawczy
• Year: 2011
• Volume: 14
• Issue: 3
• Pages: 165-179

Contributors

author

Olga Dąbrowska-Cendrowska

• Uniwersytet Jana Kochanowskiego, Wydzial Humanistyczny, ul. Lesna 16, 25-509 Kielce, Poland