OBRAZY AKO VITÁLNE ZNAKY: KOMUNIKAČNÉ MOŽNOSTI VIZUÁLNYCH SPRÁV

• Authors: Radana Šafaříková

Title variants

EN

Pictures as vital signs: Communicative potential of visual messages

• Languages of publication: SK

Abstracts

EN

Medical context of vital signs which comprises detecting and monitoring “the presence of life” in human body serves as a starting point to our reflection on the varieties of animation or vitality that are attributed to images. The perspective of “vitality” requires a different type of questions addressed to pictures: not what the pictures do (or mean), but what they want, not what is their power, but what is their desire, not what is their value, but what is their vitality (meaning their reproductive potency and fertility). The final example – analysis of a famous recruiting poster – shows how the shift in question works in a concrete picture. It can also open a discussion about the limits of Mitchell's view.

Keywords

EN

PICTORIAL TURN; LIVING PICTURE; STEREOTYPE; W. J. T. MITCHELL; COMMUNICATION

• Publisher: Institute of Philosophy, Slovak Academy of Sciences
• Journal: Filozofia (Philosophy)
• Year: 2014
• Volume: 69
• Issue: 1
• Pages: 52 – 62

Contributors

author

Radana Šafaříková

• Katedra Elektronické kultury a semiotiky FHS UK, José Martího 31, 162 52 Praha 6-Veleslavín, Czech Republic