The paper deals with the problematic relation between word and image as articulated by Claude Lévi-Strauss’s and Roland Barthes. Occasionally, both of them analysed this relation. Lévi-Strauss was convicted, that the principle of double articulation, discovered by structural linguistics, can be applied even on fine art, although he acknowledged, that the principle doesn’t operate universally. Early Barthes was a persuaded supporter of semiology built on structural linguistics base. That led him to a privilege verbal language among other semantic systems. For him as well as for other French structuralists, verbal language was a system mixed with other system, which makes the understanding of rituals, military commands, pictograms, images etc. possible. Later, he made substantial amendments, which led him to accepting the irreducible autonomy of image and its independence of language.