This paper is devoted to the issue of the so-called second existence of folklore, in folkloristics designated by the term folklorism. In the processes of folklorism phenomena of traditional culture make their way into a communication system where a technical type of communication prevails. Folklorism is based on a change of the context or often on a stylisation: on processes of levelling and typicisation in a direction from local to global, with the local taking on a symbolic value. In the author’s view, the phenomena of folklorism are a manifestation of contemporary popular culture, where interest in traditional culture/folklore represents one of the alternatives for self- identification of the individual, as a member of the so-called folklore community in the context of free time activities. She addresses also the concept of authenticity, analysing the articulation of space in three events of folklorism in Slovakia: the Východná Folklore Festival, Rozprávačské Lodno (storytelling) and Posolstvo piesní Slovensku a svetu (singing).