The article indicates the role of women's literary 'Bluszcz' magazine (X.2008–…) in motivating contacts with books and developing of reading habits. Its basic task in service of literacy is reinforcing a purely mechanical skill of reading, the effectiveness of reading technique increases and so secondary illiteracy is prevented. But the discussed periodical can also be perceived as a medium presenting various literary and paraliterary texts directly on its pages. 'Bluszcz' is also a significant source of information about books, inspires the interests of the readers, promotes certain names, titles and genres using various types of criticism. That is why especially women's periodicals create bestsellers and form the market of the popular female fiction.