Interaktywność w mediach społecznościowych polskich firm energetycznych

• Authors: Marquardt Dorota , Losa-Jonczyk Anna

Title variants

EN

Social media csr communication management of polish energy companies by the example of Tauron Polska Energia S.A.

• Languages of publication: PL

Abstracts

PL

Celem artykułu jest analiza czynników mających wpływ na skuteczność komunikacji CSR i poziom interaktywności w dialogu przedsiębiorstwa z interesariuszami, prowadzonym w mediach społecznościowych. Badania mają charakter eksploracyjny i zostały przeprowadzone w paradygmacie zarządzania strategicznego, z wykorzystaniem narzędzi informatycznych do półautomatycznej analizy zgromadzonego korpusu tekstu. Autorki przedstawiają wyniki analizy komunikacji CSR przeprowadzonej na oficjalnym koncie firmowym Facebook jednego z kluczowych polskich przedsiębiorstw branży energetycznej – Tauron Polska Energia S.A.

EN

The purpose of this paper is to analyze of determinants of CSR communication efficiency and level of interactivity of social media dialog between a company and its stakeholders. Theoretical premises for research have been found in theory of strategic management and in the research have been used the information technology tools for semi-automatic text analysis. The authors will present results of analysis of the one of the key polish energy company’s CSR communication on Facebook.

Keywords

PL

Interaktywność; Komunikowanie; Relacje z interesariuszami; Skuteczność; Społeczna odpowiedzialność organizacji

EN

Communication; Efficiency; Interactivity; Social corporate responsibility; Stakeholders relations

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2018
• Volume: 376
• Pages: 117-134

Contributors

author

Marquardt Dorota

• Uniwersytet Ekonomiczny w Katowicach. Wydział Informatyki i Komunikacji. Katedra Projektowania i Analizy Komunikacji

author

Losa-Jonczyk Anna

• Uniwersytet Ekonomiczny w Katowicach. Wydział Informatyki i Komunikacji. Katedra Projektowania i Analizy Komunikacji

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Identifiers

ISSN

2083-8611