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2019 | 382 | 170-185

Article title

Influence strategic competitive advantage on the MICE industry and its sustainability

Content

Title variants

PL
Wpływ strategicznej przewagi konkurencyjnej na międzynarodową współpracę biznesową oraz jej zrównoważony rozwój

Languages of publication

EN

Abstracts

EN
This article reveals the cooperation process between foreign private companies and the local government in organizing the development of the industry connected to MICE. This vision may help all parties connected to the MICE industry to achieve a new level of understanding of the Business Tourism destination. Business development, in accordance with the principles of sustainable development, is a challenge in this century. Sustainable development is one of the most common axioms used in the field of tourism. Although international tourism literature determines that the business world widely accepts the concept of sustainable development and corporate social responsibility (CSR), a study that links the social and financial results is limited. Practical recommendations for the tourism business activity development can be applied in the regional, national, and international business travel market. Sustainable development of businesses is one of the common and rapidly growing topics in the field of sustainable tourism. The issue of business sustainability and how this concept is being translated into daily practice has been dealt with for quite a long time.
PL
Artykuł opisuje proces współpracy pomiędzy zagranicznymi firmami prywatnymi a samorządem lokalnym w organizowaniu rozwoju branży związanej z sektorem MICE oraz jego wpływem na zrównoważony rozwój w obliczu kryzysu finansowego. Rozwój biznesu, zgodnie z zasadami zrównoważonego rozwoju, jest wyzwaniem w tym stuleciu. Zrównoważony rozwój jest jednym z najczęstszych aksjomatów wykorzystywanych w sektorze turystycznym. Chociaż zgodnie z międzynarodową literaturą dotyczącą turystyki świat biznesu szeroko akceptuje koncepcję zrównoważonego rozwoju i społeczną odpowiedzialnością w biznesie (CSR), badanie łączące wyniki społeczne i finansowe jest ograniczone. Praktyczne zalecenia dotyczące rozwoju działalności turystycznej mogą być stosowane na regionalnym, krajowym i międzynarodowym rynku podróży służbowych. Zrównoważony rozwój przedsiębiorstw jest jednym z powszechnych i szybko rozwijających się tematów w sektorze zrównoważonej turystyki. Kwestia zrównoważonego biznesu i tego, w jaki sposób ta koncepcja przekłada się na codzienną praktykę, była rozpatrywana od dość dawna.

Year

Volume

382

Pages

170-185

Physical description

Contributors

  • Don State Technical University. Department of World Economy and International Economical Relations. Faculty of Innovative Business and Management
  • Don State Technical University. Department of Engineering Economy and Marketing. Faculty of Information and Economical Systems

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Document Type

Publication order reference

Identifiers

ISSN
2083-8611

YADDA identifier

bwmeta1.element.cejsh-e29d2c73-e20c-4c53-9111-25f985152bd6
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