EN
The avant-garde magazine Integral was founded in Bucharest in March 1925. The main figure behind Integral was M. H. Maxy, avant-garde artist, professor, theorist, art manager and early art entrepreneur. The paper analyses how Integral appeared from the acutely perceived and aptly speculated misgivings behind the ecumenical show of Contimporanul. Placed on the background of such local developments, but also seen in a larger, European context offered by converging avant-garde manifestations of the time, like the First International Exhibition (1. Internationale Kunstaustellung) in Kaufhaus Tietz in Düsseldorf (1922). The assumption of the present paper is that Integralism is not the product of Integral, but vice-versa: Integral was the outcome of Maxy’s prior Integralism (identified into his analysed theoretical statements and artistic production of that time), which needed a missionary forum. However, contradicting the current art-historical perception, the present paper argues that Maxy was not the only Integralist artist at Integral. Integralism was (at least momentarily) profoundly embraced at least by few of his acolytes, as that was visible especially in the Cubo-constructivist early production of Victor Brauner and Corneliu Michailescu, and in the theoretical texts of Ion Calugaru and Mihail Cosma.