PL EN


2012 | 15 | 2(55) | 137-149
Article title

Współczesne dzieje reklamy – rozwój mediów i potrzeb informacyjnych.) Source: Pieniadze i Wiez (Money and Social Bond

Title variants
EN
THE MODERN HISTORY OF ADVERTISING – THE DEVELOPMENT OF MEDIA AND INFORMATION NEEDS
Languages of publication
PL
Abstracts
EN
The article presents the key facts of history (from the late nineteenth century to the twenty-first century), which were not without significance for the development of advertising activity in the world. Contents of the paper refer to the important social and political events in the world, and clearly indicate the possibilities and circumstances of the development of advertising activity and its content in such specific conditions. It should be noted that a key element in determining the chronology in the presented article is technical and technological advances in the area of using media in the advertising business, in the indicated period.
Year
Volume
15
Issue
Pages
137-149
Physical description
Contributors
  • Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland, makowm@wp.pl
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-e8f4b991-1226-45a3-84ad-8a678c841926
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