Współczesne dzieje reklamy – rozwój mediów i potrzeb informacyjnych.) Source: Pieniadze i Wiez (Money and Social Bond
THE MODERN HISTORY OF ADVERTISING – THE DEVELOPMENT OF MEDIA AND INFORMATION NEEDS
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The article presents the key facts of history (from the late nineteenth century to the twenty-first century), which were not without significance for the development of advertising activity in the world. Contents of the paper refer to the important social and political events in the world, and clearly indicate the possibilities and circumstances of the development of advertising activity and its content in such specific conditions. It should be noted that a key element in determining the chronology in the presented article is technical and technological advances in the area of using media in the advertising business, in the indicated period.
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