Zakupy a logistyka zaopatrzenia i marketing zakupów

• Authors: Janusz Dąbrowski

Title variants

EN

PURCHASING IN RELATION TO PURCHASING LOGISTICS AND PURCHASING MARKETING

• Languages of publication: PL

Abstracts

EN

Purchasing is the management of the company’s external resources in such way that the supply of all goods and services which are necessary for running, maintaining and managing the company’s primary and support activities is secured at the most favourable conditions. Purchasing activity in companies has a technical, commercial, logistical and marketing dimension. Mutual overlapping of the areas of purchasing, logistics and marketing is fully justified. All logistical aspects in purchasing activity should be of interest to purchasing and logistics. The same applies to purchasing and marketing. However, it is unjustified to annex purchasing to one or both of the above-mentioned disciplines.

Keywords

EN

purchasing; logistics purchasing; purchasing marketing; reverse marketing

• Publisher: Uniwersytet Gdański. Wydział Ekonomiczny
• Journal: Współczesna Gospodarka
• Year: 2011
• Volume: 2
• Issue: 2
• Pages: 55-66

Contributors

author

Janusz Dąbrowski

• Uniwersytet Gdański, Wydział Ekonomiczny, Instytut Transportu i Handlu Morskiego, ul. Armii Krajowej 119/121, 81-824 Sopot, Poland