Integracja społecznej odpowiedzialności biznesu w procesach zarządzania

• Authors: Paweł Brzustewicz

Title variants

EN

THE INTEGRATION OF CORPORATE SOCIAL RESPONSIBILITY IN MANAGEMANT PROCESSES

• Languages of publication: PL

Abstracts

EN

The purpose of this article is to identify those features of the integrated management, which can be crucial to the success of the implementation of corporate social responsibility. This paper provides a description of integrated management and strategic CSR. There are also attempts to analyze the idea of Balanced Scorecard in order to adapt it to manage the environmental and social aspects. Moreover the Author presents a strategic control system by H. Steinmann, which allows for an overall view of the economic, strategic and ethical requirements in management processes.

Keywords

EN

strategic CSR; integrated management; Balanced Scorecard; strategic control

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2012
• Volume: 15
• Issue: 3(56)
• Pages: 41-47

Contributors

author

Paweł Brzustewicz