EN
In this article, creation is presented as the integral part of the process of cognition. Division of the perceptual field into figure and background is a symptom of creation’s presence in process of cognition. Its effects is the construction of observation which consists of sensation and information (J. Gibson’s theory) or of top-bottom and bottom-top information processing (cognitive theories). The consequences of the close relationship between creation and cognition are some creators’ deviations (in plus or in minus) from the so-called psychological norms.