XENOLOGICKÝ POHĽAD NA VNÍMANIE CUDZOSTI V RÁMCI FIREMNÝCH KULTÚR ZAHRANIČNÝCH KORPORÁCIÍ NASLOVENSKU

• Authors: Alena Faragulová

Title variants

EN

Perception of foreignness in corporate cultures of foreign corporations in Slovakia from the xenological perspective

• Languages of publication: SK

Abstracts

EN

The aim of the paper is to analyse the perception of cultural differences as seen by employees of foreign corporations in Slovakia from the point of view of xenology. We are focuses on the perception and (positive or negative) evaluation of the xenoses (cultural interpretations of foreignness) which result from the diversity of the (corporate) cultures – while particularly concentrating on linguistic diversity. It summarises also the reasons for observed interpretations of xenos. To obtain relevant material for the research, a method of qualitative research, i.e., an interview was applied.

Keywords

EN

XENOLOGY; SLOVAK LINGUISTICS; CORPORATE; FOREIGNNESS; SLOVAKIA

• Publisher: Ludovit Stur Institute of Linguistics, Slovak Academy of Sciences
• Journal: Slovenská reč (Slovak Language)
• Year: 2013
• Volume: 78
• Issue: 5
• Pages: 259 – 273

Contributors

author

Alena Faragulová

• Katedra slovenského jazyka, FF UK v Bratislave, Gondova 2. 814 99 Bratislava, Slovak Republic