PL EN


2015 | Vol. 8, No 2 | 63-73
Article title

Should Traditional Retailers go Online? The Impact of the Presence of E-commerce on the Customer Value of Traditional Retailers

Authors
Content
Title variants
Languages of publication
EN
Abstracts
EN
The impact of the presence of e-commerce in the business of traditional retailers on their customer value is studied. The methodology of studies is described. Distributions of customer values for multichannel and traditional retailers were obtained. The obtained results clearly prove the positive impact of e-commerce presence in the business of tradition retailers. Managerial implications of this conclusion are provided.(original abstract)
Year
Issue
Pages
63-73
Physical description
Contributors
  • Strategy Development Group
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-element-000171407669
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