Vývojové trendy americkej mainstreamovej filmovej produkcie

• Authors: Jana Radošinská

Title variants

EN

Trends in Development of American Mainstream Film Production

• Languages of publication: SK

Abstracts

EN

The paper deals with the contemporary development trends in American mainstream movie production. Basic assumption of this text is examining mainstream movie production as one of the most commercially successful segments of the media industry, together with the business of culture and entertainment. The author reflects broader economic, historical and organizational aspects of Hollywood production aimed at the mainstream audiences, as well as the socio-cultural significance of the meanings perceived by movie-goers. Therefore, the paper examines the mainstream Hollywood production in all complexity, from the viewpoint of production and creative mechanisms, but also in the context of social meanings associated with given category of film works referring to favoured motives and thematization of everyday reality in contemporary globalized society. The author defines current mainstream movie production as part of media culture influenced by entertaining visuals, intertextuality, genre hybridization, tendencies to use seriality and parody.

Keywords

EN

film; mainstream; film production; Hollywood; film market; media culture

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2014
• Volume: 5
• Issue: 1
• Pages: 10–27

Contributors

author

Jana Radošinská

• Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, Námestie J. Herdu 2, 917 01 Trnava, Slovak Republic