ETHNOCENTRIC BEHAVIOUR IN THE SLOVAK POPULATION: DO SLOVAKS PURCHASE SLOVAK DAIRY PRODUCTS?

• Authors: Lesáková Dagmar
• Languages of publication: EN

Abstracts

EN

The aim of our paper is threefold: 1. to examine consumers´ ethnocentric tendencies in dairy product category; 2. to investigate how demographic variables (age, gender, income and education) influence ethnocentric tendencies, and 3. to explore the impact of ethnocentrism on the willingness to buy domestic products. A sample of 265 respondents was employed in the research to collect the empirical data. To explore the impact of demographic variables on ethnocentrism in Slovak population and to prove the interaction hypotheses, one-way ANOVA tests and linear regression model were employed. The results of the research indicate that consumer ethnocentricity is a significant factor that should be taken into account in creating promotional campaigns for dairy products.

Keywords

EN

ETHNOCENTRISM; COUNTRY; BUYING BEHAVIOUR; SLOVAKIA

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2016
• Volume: 64
• Issue: 8
• Pages: 795 – 807

Contributors

author

Lesáková Dagmar

• University of Economics in Bratislava, Faculty of Commerce, Department of Marketing, Dolnozemská cesta 1, 852 35 Bratislava 5, Slovak Republic