Communication Today - Volume 15, Issue 2 (2024) - CEJSH - Yadda

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Issue details

Publisher

Univerzita sv. Cyrila a Metoda (Trnava)

Journal

Communication Today

Year

2024

Volume

15

Issue

2

Identifiers

Cover

Volume contents

2
- article: Man vs. Technology (Forms and Transformations of Virtualisation of Everyday Life in the Era of Transhumanism) (Moravčíková E., Jakubovská V., Jakubovská K.), p. 4-15
- article: AI in Communication: Theoretical Perspectives, Ethical Implications, and Emerging Competencies (Mirek-Rogowska A., Kucza W., Gajdka K.), p. 16-29
- article: Digital Dilemmas: Evaluating the Ethics and Efficacy of Personalised Political Advertising in Modern Democracies (Moravec V., Hynek N., Gavurová B., Kubák M.), p. 30-51
- article: Disinformation in Political Advertising in the Context of First-Time Voters’ Advertising Literacy (Čábyová Ľ., Javořík D.), p. 52-67
- article: Readability and Comprehension of Digital Texts by Political Figures (Kiková H., Žuk-Olszewska M.), p. 68-83
- article: Ecoproducts in the Dynamic Era of Digital Communication: A Neuromarketing Study of Users’ Emotional Reactions on Social Media (Ščepková S., Zaušková A.), p. 84-111
- article: Loyalty Programmes as Retailers’ Communication Tools During a Period of Social Change (Kollárová D., Kushnarevych A.), p. 112-125
- article: Influencing Consumer Decisions on Instagram: The Differential Impact of Posts and Stories Across the EKB Model (Silveira P. D., Chawla Y., Xara-Brasil D.), p. 126-147
- article: Assessing the Impact of Message Sources and Content on B2B Social Media Marketing Effectiveness (Hariyana N., Majid N., Yuningsih Y.), p. 148-163
- article: The Current Position of Neuromarketing as a Tool of Marketing and Communication Strategy (Pátík L.), p. 164-185
- article: CSR as a Modern Marketing Communication Tool at the Threshold of the Third Millennium (Osúchová K., Lešundáková J., Kádeková Z., Košičiarová I., Mateášiková A.), p. 186-199
- article: Press Under Pressure: Framing of the Russian-Ukrainian Conflict in the Slovak Press (Habiňák A.), p. 200-217
- article: Shaping Perceptions: A Study of Ukraine and Ukrainians in Slovak Media throughout Two Years of War (Kitsa M.), p. 218-233
- article: Netflix: Globalisation and Platformisation of Television Production (Dolniaková M.), p. 234-235
- article: Research on Online Communication of Educational Institutions (Čábyová Ľ.), p. 236-239

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