ADAPTÁCIA ANGLICKEJ INICIÁLOVEJ SKRATKY PR (PUBLIC RELATIONS) V SLOVENČINE

• Authors: Miroslava Gavurová

Title variants

EN

On adopting of English abbreviation PR (Public Relations) into Slovak language

• Languages of publication: SK

Abstracts

EN

The paper deals with the process of adopting English abbreviation PR (abbreviated from the noun phrase Public Relations) to Slovak by means of using its original English pronunciation /pi: ‚a:(r)/ as a lexeme píár/piár. The adaptation includes changes on both phonological (shift in stress pattern, shortening of a vowel length) and morphological level to adopt for Slovak inflection system (parallel use of uninflected and inflected forms). The process of adopting continues by word-formation of derived lexemes (piárový, piárovanie, piárista) and compounds (piármanažér, piárporadca) from the root piár. The author believes such tendencies help to distinguish abbreviation PR from other homographic abbreviations and compensate for the fragmentary character of original abbreviation PR. They also enable Slovak to incorporate abbreviation PR and its lexicalized pronunciation piár into Slovak lexicon.

Keywords

EN

ABBREVIATION; COMPOUND; INFLECTION; LEXEME; MORPHOLOGY; PHONOLOGY; WORD

• Publisher: Ludovit Stur Institute of Linguistics, Slovak Academy of Sciences
• Journal: Slovenská reč (Slovak Language)
• Year: 2011
• Volume: 76
• Issue: 3
• Pages: 160 – 165

Contributors

author

Miroslava Gavurová

• Inštitút prekladateľstva a tlmočníctva Prešovskej univerzity v Prešove, Prešov, Slovak Republic