POLITICAL CAMPAIGN IN THE AGE OF OMNIPOTENT MASS MEDIA

• Authors: Lucia Dančišinová
• Languages of publication: EN

Abstracts

EN

At present, the mass media have a profound influence on political communication. The relationship between the mass media and politics is complicated and can be seen as a fight to win the better position. That is why politicians have been constantly trying to set the rules of their media presentation. In the case of United States presidential debates, the candidates have managed to take control over the production of official televised debates. The Memoranda of Understanding signed and pre-negotiated by two major U. S. political parties before televised presidential debates represent examples of political manipulation of the media. In this study, we analyse the Memorandum of 1992 in order to answer some of the criticisms in order to understand the process of political distortion of reality.

Keywords

EN

MASS MEDIA; POLITICAL COMMUNICATION; CAMPAIGN; CANDIDATES; U. S. PRESIDENTIAL DEBATES; MEMORANDUM OF UNDERSTANDING

• Publisher: Institute of Political Sciences, Faculty of Arts, University of Prešov
• Journal: Annales Scientia Politica
• Year: 2015
• Volume: 4
• Issue: 2
• Pages: 80 – 86

Contributors

author

Lucia Dančišinová

• Department of Intercultural Communication, Faculty of Management, University of Prešov, Slovak Republic