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PL EN


2012 | 3 | 3 | 1-11

Article title

Wykorzystanie narzędzi marketingu internetowego w rozwoju przedsiębiorstwa z sektora MSP

Authors

Content

Title variants

EN
INTERNET MARKETING IN THE SME SECTOR

Languages of publication

PL

Abstracts

EN
This paper is a part of a larger series of publications on the effective use of the Internet by SMEs. This particular piece is focused on the means of new client acquisition, the use of corporate websites in corporate image creation, affiliate programs, and the creation of email campaigns using online tools.

Keywords

Contributors

author
  • Uniwersytet Gdański, Wydział Ekonomiczny, Instytut Transportu i Handlu Morskiego, ul. Armii Krajowej 119/121 81-824 Sopot, Poland

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.cejsh-fbcc6928-32f0-4eea-9f19-3bb7d95187c3
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