EXPOSITIONAL DESIGN OF THE AUDI MUSEUM IN INGOLSTADT: REPRESENTATION OF THE BRAND’S CHARACTERISTICS IN AUTOMOBILE INDUSTRY HISTORY

• Authors: Bondarenko Iryna , Bondarenko Bohdan , Gonchar Olena
• Languages of publication: EN

Abstracts

EN

Modern automotive brand museums belong to the corporate museum class; thus, they are versatile in that they perform multiple tasks. They not only satisfy the visitors’ desire to receive new information, but also realise the business goals of brand representation, both increasing loyalty to it, and developing corporate culture. The current trend in automotive brand museums’ design is that the artistic solutions for the exhibition environment form associations among visitors that reflect the personality of a particular brand. This article analyses the scenario-design organisation of the museum exhibition of the Audi brand, which, during over 100 years in the automotive market, has formed its unique and inimitable image. Here we reveal the design means of exposition construction, where the exhibits are integrated into the economic and social conditions of their existence, forming an idea of important milestones in the history of the twentieth century.

Keywords

EN

MUSEUM; CAR; AUDI BRAND; DESIGN; CORPORATE STYLE; AUTOMOBILE INDUSTRY

• Publisher: Muzeológia a kultúrne dedičstvo, o.z.
• Journal: Muzeológia a kultúrne dedičstvo
• Year: 2020
• Volume: 8
• Issue: 1
• Pages: 19 – 30

Contributors

author

Bondarenko Iryna

• Kharkiv State Academy of Design and Arts, Faculty of environment design, Ukraine

author

Bondarenko Bohdan

author

Gonchar Olena